Elaph Media acquires full-service marketing agency Low&Behold

Elaph Media plc has acquired Low&Behold, an independent, full-service UK-based marketing agency.

UK-based media tech and content company Elaph, which owns English and Arabic online news channel Elaph.com, recently announced to investors its growth strategy, with plans to become one of the leading global producers of media content for Arabic and English language readers by combining growing ownership and provision of both delivery channels and content creation.

“We are proven communicators; our news organisation’s website is one of the most trusted of sources, a consequence of our status as one of the pioneers of online news provision 23 years ago. With the acquisition of Low&Behold, we bring their potential into play as a value- add to the fields in which we are expert and successful, and gain the bandwidth to escalate growth: we’re a single source of solutions,” said Othman Al-Omeir, Founder of Elaph Media.

“Elaph correctly called the future of the internet 23 years ago, just as the potential and capabilities of the technology was beginning to emerge, and is now a leading participant in online news and content provision. We’ll deploy the same corporate mindset, resource and skills to explore new technologies and provide broader, better and relevant services for clients – including artificial intelligence(AI), for instance.

“Our strategy to provide integrated and specialist communication services to both regional and international clients through our subsidiary Communique Media Ltd* is now accelerated. Meanwhile, Low&Behold will continue to trade under the Low&Behold brand, with CEO Darren Low at the helm.

“Low&Behold is an ideal acquisition for Elaph as it scales both our capabilities and revenue potential and expands our base in Europe while providing foundation for international expansion as we continue in acquisition mode.”

Darren Low, CEO, Low&Behold, said: “The cultural match and our shared ambition to enhance our capabilities and grow Low&Behold’s footprint underpin our joint strategic intent. Just as Elaph pioneered online news on the then-fledgling internet, so Low&Behold will be part of the trajectory to explore, adopt and deploy today’s emerging technologies.”

Elaph Media has also acquired FKC London Ltd a London based digital advertising agency that compliments Low&Behold’s integrated marketing services.

About Elaph Media and Communique Media
International media company Elaph Media plc is one of the leading global producers of news, entertainment and lifestyle content for Arabic and English audiences. Elaph’s core services include independent Arabic online news channel Elaph.com, which was founded in 2001, and howtospenditarabic.com, an Arabic version of the Financial Times luxury magazine HTSI which was launched in October 2021. Recently Elaph has diversified, including events, digital channels and a Venture Capital Fund that supports the creative industry amongst its portfolio.

*Communique Media is the consulting arm of Elaph Media Plc providing business strategy, branding and agency services to UK and international clients. Communique was originally created as a response to regular enquiries from stakeholders seeking advice from Elaph as a media company and to take advantage of opportunities as they arise. Communique is headed by a team of highly-experienced professionals from the world of brand, advertising and PR as well as management consultants and business advisors. Communique Media Limited is the holding company of the marketing services business line under which FKC and Low&Behold operate.

www.lowandbehold.com www.fkclondon.co.uk

Elaph Founder and Low&Behold Directors

Photo: L/R Gellan Watt, Chair Low&Behold, Othman Al-Omeir Founder Elaph, Darren Low, CEO Low&Behold

For more information please contact Iain Macauley at Get the Cavalry.


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