By leveraging its existing reach, reputation and high-level contacts Elaph plans to develop a significant events business which will also improve digital revenues. Most events companies don’t have access to an existing audience and have to build their communities from scratch. Elaphs events programme and digital initiatives not only generate profit they also build audiences and create communities of interest through Awards, Festivals, Exhibitions and Invitation-only Summits. Value-add activities include webinars, online conferences, newsletters and special reports. Many of these activities are self-funded through sponsorship, subscriptions, and advertising.